“Loser!” “Idiot!” “No one likes me!” “I’m pathetic!”: These are just a few of the negative translations that David’s students have given to a “NO” they’ve received. In other words, someone says NO to us, and for some unimaginable reason, we turn a simple NO into something much worse. Ultimately that translation ends up defining our success, and often stops us pursuing our dreams. Listen in as David shares a strategy to build a solid “NO Muscle” that has worked for him over the years, and allowed him to truly live a Kickass Life!